Running an independent UX & product design practice, delivering end-to-end design solutions for clients across industries globally. Work spans UX strategy, product design, user research, and design systems — from early discovery through to high-fidelity design and handoff delivery.

• Designing scalable, user-centered digital products tailored to each client's business goals
• Conducting user research, defining flows, and delivering polished, developer-ready designs
• Managing projects independently — from client briefing and scoping to final handoff

Designed and improved complex, real-time sports and data-driven products, focusing on clarity, usability, and scalable design solutions across platforms.

• Leading end-to-end UX for complex features (e.g. Audio Sync, Replay Mode), from problem definition to final delivery
• Collaborating closely with product managers and engineers through iterative, agile feedback loops
• Designing clear user flows, states, and error handling for real-time and data-heavy experiences
• Contributing to and maintaining a scalable design system and design tokens for consistency and efficiency

UX Design lecturer and mentor, teaching foundational and advanced UX principles through practical, hands-on learning.

• Delivered lectures and workshops covering UX research, prototyping, testing, and application design
• Mentored students through projects, portfolios, and career development
• Provided structured feedback and guided students toward industry-ready UX practices

Founded and led a design agency delivering UX/UI solutions across fintech, real estate, legal, and marketing domains.

• Led end-to-end design process: discovery, problem definition, concept development, and delivery
• Managed client relationships, project scope, and timelines across multiple parallel projects
• Collaborated closely with stakeholders and developers to ensure high-quality implementation

Worked on professional, data-heavy applications across complex domains in close collaboration with product managers and development teams.

• Understanding user and business problems and translating them into clear design solutions
• Designing wireframes, prototypes, and iterating through testing and feedback
• Collaborating closely with stakeholders and developers, including handoff and design system ownership

• Worked directly with clients to understand goals, needs, and constraints
• Designed and built websites using Elementor Pro, iterating based on feedback
• Defined project scope, timelines, and deliverables to ensure smooth execution